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Engine Rankings with Our SEO Services

Knowing the six pillars of SEO is the key to our and your success…

Did you know that Google uses over 200 metrics to measure websites? Most SEO specialists use 1 to 2 dozen metrics to comb a website, yet no single metric can rank or penalise a website.

Our analysts conducted dozens of experiments on hundreds of sites to create a methodology that segmented the search metrics to the 6 most essential groups.

Core Search Engine Optimisation (SEO) Metric

1. Authority

Authority is known internally to Google as Page Rank. 

Page Rank was named after Larry Page, one of the founders of Google. Page Rank functions like a link voting system among pages to determine which pages have the highest relevance. Google not only looks at the quantity of the links pointing to a page, but also at the quality of these links.

Page Rank is difficult to influence directly, as one of the primary metrics is website Age. Moreover, Google emphasises that Page Rank is just one of the many metrics for web rankings. Recently, Google removed Page Rank from public access to prevent webmasters from manipulating it.

BEST PRACTICE: You cannot manipulate page authority but there are a number of measures that can be taken to help with your page authority moving forward; namely: 

Improve page elements: site speed, headers, Meta tags, content quality, rich media, trust signals, social sharing buttons, calls to  action, and navigation.

Core Search Engine Optimisation (SEO) Metric

2. On-Page

On-page is the first metric of search. Foundationally known as the LDA (Latent Dirichlet Allocation), this serves as the core of all search engines. As opposed to Latent Semantic Indexing (LSI), LDA is the literal and basic element of the On-page metric. It is the reason content will always be king—search engines will figure out what the website is talking about based on how the website talks about it.

When it comes to On-page, most SEO specialists would agree that the essential factors that affect ranking include an optimised title and header tags, a good keyword list, internal linking, and high-quality content. By implementing the right changes to on-page elements, a website can rank well on the search results pages and provide a better user experience to visitors.

 

Core Search Engine Optimisation (SEO) Metric

3. Off-Page

Of-page is a Google-invented metric that focuses on building quality back-links. Larry Page invented the concept of back-links to view the relevance of a website based on the links that point to it.

This metric involves all external factors that influence the performance or ranking of a page or website—this is opposed to On-page, which focuses on internal parts of a page or website that influence its rankings.

Think of Of-page as online chatter. This metric uses back-links as a measurement of how many people talk about the website online. The more buzz you create, the more popular the site will be. Nonetheless, of-page is not the core of what makes a website rank; it is only 1/6 of an entire SEO strategy.

Core Search Engine Optimisation (SEO) Metric

4. Behaviour

Search engines are turning to user intent to determine which websites deliver relevant content to visitors, which turns us to this specific metric group: Behaviour.

The Behaviour metric tells you if your SEO is targeting the right audience. User behaviour data provide search engines insights
on how visitors engage a website when they are searching. These metrics include:

  1. VISITS: The number of times a website gets accessed by search users.
  2. BOUNCE: One-page sessions when visitors land on a page and leave.
  3. EXISTS: Frequency of users exit from pages when they view the website.
  4. SESSIONS: The period of time a user is actively engaged with your website. 
  5. REPEATS: The number of users with two or more visits during a specific reporting period.
  6. UNIQUES: The number of individual users visiting a site over a specific reporting period.
  7. CTR (Click Through Rate): The percentage of users viewing a page, or ad through a link.

 

Core Search Engine Optimisation (SEO) Metric

5. Quality

The Quality metric is the on-page regulating element of the Google algorithm. This augments or depreciates your on-page score. Along with Google Panda, this does the incremental increases and decreases across your client’s website.

You can leverage this metric through the following elements:

  1. CONTENT ORIGINALITY: Presenting unique information to users
  2. MOBILITY: Providing a mobile responsive website.
  3. SOCIABILITY:  Including social sharing buttons.
  4. SECURITY: Adding a security certificate
  5. USER FRIENDLINESS:  Improving the usability of the website
  6. CONTENT QUALITY:  Providing relevant, coherent information.
  7. TRUST SIGNALS ON-SITE:  Including credibility badges on the website.

Core Search Engine Optimisation (SEO) Metric

6. Trust

The Trust metric is the Off-Page regulating element of the Google algorithm. Also known as Google Penguin, this focuses on a website’s back-link profile and digital footprint. Organic, relevant link building is the most important element to look at when it comes to the Trust metric.

Like the Authority metric, Trust is a metric that you cannot manipulate. Nonetheless, many SEO specialists perceive that Trust has a big role in the success of a website from a search perspective.

BEST PRACTICE: You cannot manipulate trust but there are a number of measures that can be taken to help.

Don’t buy links; get people to naturally ask for content. Build quality links manually through trusted sites. Build the About Us and Contact Us page of the site with relevant information. Do not develop a spammy-looking website that displays poor user experience.

 

So what exactly can we do for your businesses SEO aspirations…

1. SITE ASSESSMENT

  • We will understand your business, identify its market and find the competition
  • We will select Keywords that are meant to drive relevant traffic to your site
  • We will find potential challenges to the marketing performance of your site
  • 90% of a campaign’s success relies on the proper selection of keywords

2. CAMPAIGN ROADMAP

  • Based on your industry, competition and the inherent characteristics of your site, we will create a strategy meant to match or beat the competition taking your website’s structure, code, and digital footprint distribution called the Campaign Roadmap.
  • We requisition contributors to your project such as SEO’s, Writers, Analysts, Webmasters and in the most extreme cases, seasoned experts with over a decade’s worth of successful web experience and organise activities that are meant to drive success to you in the shortest time possible.
  • We report the work to you in real time and in some cases, require collaboration in order to achieve the best results for your campaign.
  • We drive as many strengths to your website as we can, as soon as we can

3. ON-PAGE SEO

  • We identify the technical elements of your site that can be improved to drive better traffic performance to your website
  • We match the search phrases to the pages on your site and evaluate if your website sends the correct semantic signals to Search Engines regarding their Value Proposition, product or service.
  • We create algorithmically appealing content while attempting to match your marketing language in order to penetrate Search filters and reach your target audience 
  • 70% of ranking success in small markets is attributed to On-Page factors

4. OFF-PAGE SEO

  • We look into your digital footprint and build our campaign based off the referral information in the world wide web about your website 
  • We balance out your anchor texts to create a natural and balanced off-page profile 
  • We acquire inbound links to your site with our proprietary outreach program that acquires referral backlinks from unique publishers online, month over month
  • Backlinks still contribute to over 60% of rankings in search

5. REPORTING AND ANALYTICS

  • As a company, we have heavily invested in technology and provide you with real time reporting and collaboration through our proprietary user dashboard
  • Our dashboard integrates Analytics, Social and Search Console data to allow business owners holistic access to the most important marketing data about their site and project progress on Desktop, Tablet or Mobile 
  • Generate Reports and Analysis online and in real time
  • Over 80% of ROI opportunity is found through Analytics and Periodic Reporting

CONCLUSION

We have barely scratched the surface of how we go about addressing just some of the problems highlighted above.

You can find out more on our Buy SEO Service Page here: https://digitalfish.site/buy-seo-services/

We hope you want to discuss further how we can assist you. Book an obligation free appoint today!

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